It's the start of another school year and many student organizations are embarking upon another year of ice breakers, team building, and recruitment.
When A.A.C. was founded in 2006 we were a rag-tag group of college students who wanted to change the world and we didn't have a set of guidelines about building our organization. We just kept building and connecting.
We're a bit older, now, and we can offer a little advice on starting your organization.
1. Recruitment never ends.
There is always a new person who wants to discover more about your organization. Continuously invite new people to join your organization when the moment arrives.
2. Inbound Marketing
Use your programs as a means to garner support from your base. Use programs as opportunities to build new interest in your cause and to bolster the support of your active members. We caution against hosting too many programs. Instead, create programs that matter.
3. Presentation is Everything
Lights, camera, action. Plan ahead and anticipate the procedures and processes necessary to facilitate your events properly. Go a step further, set-up a mock event and see if your plan works. If it doesn't, try something new to create the perfect presentation.
4. Everyone Isn't Going to Like You
Focus on the people who care about you and your cause. The people who care will tell their friends and garner more support for your org. Wasting your time on the people who don't care may not be as rewarding.
5. Have FUN!!!
Create the events that make you laugh, smile, and say, "WOW!"
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